While working as head of video production at B Co. Creative Agency, I wrote, shot, and edited this online advertisement for Silicon Valley tech company, ActionTec, to promote and explain their wireless classroom orchestration system.
As a writer on this project, my biggest challenge was creating a compelling and emotional visual narrative to provide balance to the precise technical jargon required by the client. Since the target demographic for this product is educators, I knew highlighting the Classroom Commander's potential ability to help the most reclusive, overlooked students be more engaged would be the best way to do this.
