A commercial advertises a product, promotes an event, or encourages engagement in a social cause. Whether it's for broadcast television or online/streaming platforms, a commercial ideally acts as the centerpiece of an established marketing campaign.
With commercial packages starting at $1,000, click here to schedule a free consultation if you're considering making a commercial the cornerstone of your next marketing campaign.
ScreenBeam Classroom commander commercial
While working as head of video production at B Co. Creative Agency, I wrote, shot, and edited this online advertisement for the Silicon Valley-based telecommunications company, Actiontec, to promote and explain their wireless classroom orchestration system.
As a writer on this project, my biggest challenge was creating a compelling and emotional visual narrative to provide balance to the precise technical jargon required by the client. Since the target demographic for this product is educators, I knew highlighting the Classroom Commander's potential to help activate engagement in the most reclusive, overlooked students would be the best way to do this.
Tilt Commercial
This is a truncated cut of a commercial I wrote, shot, edited & produced for a Bay Area brewery while working as the head of video production for B. Co Creative Agency. One of my favorite aspects of this project was utilizing my background training in music theory/production by working with the in-house composer to create the 1980s-style music.
Shot as a series of ads featuring fictional character, Blaine Steel, a former pinball champion training to make his big comeback, this "episode" details Blaine's workout routine.
MyWirelessTV 2 & 3 Commercial
After the success of the Classroom Commander video (see above), Actiontec tapped my team to produce another commercial. This one would help promote their 4K wireless high-definition connection kits, the MyWirelessTV 2 & 3.
Colon Cancer Coalition Commercial
I wrote, shot and edited this commercial for the Colon Cancer Coalition's San Francisco branch to promote their annual "Get Your Rear In Gear" event promoting colon cancer awareness, screening and prevention.
