Short-form videos designed for social media sites such as Instagram, Facebook, TikTok, etc. are a necessity when marketing to anyone under the age of forty, which is a key demographic for most businesses. Knowing the technical specifications of each popular social media platform is necessary to ensure optimized video visibility.
Click here for a free consultation if you are considering marketing on social media.
Baggage
Online vintage clothing reseller, Baggage, contracted me to produce a series of social media promotions and individual product videos. What transpired was a fun and exciting project that spanned months, studios & cities. Working with a diverse array of models and makeup artists, these shoots provided me the opportunity to collaborate with many talented, creative people.
Social Media Advertisements
Product Videos
Colon Cancer Coalition SF Social Media Videos
As part of my work with the San Francisco branch of the Colon Cancer Coalition, I produced a series of short-form social media videos to promote their then-upcoming "Get Your Rear In Gear" 5k marathon by overlaying textual facts about foods that fight colon cancer overlaid with footage I shot. Since these videos were shot specifically for social media posts on Instagram, I shot them with the foreknowledge that I would be cropping them into a square "1 x 1" aspect ratio (the optimal format for that medium).
